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FutureBrand ‘Match & More’
Check out our latest work for Morrisons brand new loyalty scheme the ‘Match and More’. We’ve been working with the Bradford based grocer for over a year and the fruits of our labours are now starting...
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The Story of Christmas Retailing
‘Tis the season to go shopping – and, a huge part of brand marketing is windows and retail fascia displays. In London, this season there have been some beautiful windows and Christmas lights and...
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Innovators of 2014
By Koral Ibrahim and Chris Nurko “Without change there is no innovation, creativity, or incentive for improvement.” William Pollard. Innovation is the catalyst in changing our society and behaviour...
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In the Future, the Public will Become the Raw Material of Art.
Do you speak Modern Art? Viscerality of luminescent tubes, esoterism of textile fibres and the vertical horizontality of plastic? Modern art has long had a negative image, unaffordable and elitist....
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Made In Japan: A Mark of Great Reputation
In 2014, Japan topped FutureBrand’s Country Brand Index (CBI) ranking for the first time in the report’s 10-year history and became the first Asian country to do so. The report reveals that not only...
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In the Future, We’ll Live Films Out at The Cinema
It’s 9.45pm, the kids are (almost) asleep, the bottle of wine is (almost) finished and you’re hesitating. You’re hesitating between watching the latest series on Netflix, the one everyone’s talking...
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Great Brands Turn Inventions Into Human Progress
Many of the innovations that defined the 20th century had already been invented by the 1920s. The domestic refrigerator, the internal combustion engine, the telephone, insulin and transatlantic air...
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Towards a World Without National Currencies?
The whole world knows bitcoins, the virtual currency that’s setting the internet on fire. But the future holds many surprises for currencies. If crypto-currencies are beginning to appear today,...
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The Future Is Bright
The graphic design industry in Australia is healthy and progressive, confident, optimistic and BRIGHT! I’m always inspired by the way Australian designers, architects are continually pioneering new...
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Collaboration & Integration As Creativity Generators
Last month there was a huge corporative meeting organized by McCann WorldGroup called Global Leadership Summit 2015. Over 400 people attended; most of them were managers and directors from McCann and...
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Winning At Shelf: When Less Is More
Product architecture and packaging design can serve as powerful tools to help consumers navigate the shelf and bring clarity and simplicity to a portfolio. While many new products contribute to larger...
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The Future Of Technology Is In Your Brands
When it comes to technology, even a passing glance at forecasts of the future reveals the promise of simplicity. Whether it be utopia or dystopia, the stuff of our dreams or our nightmares, from...
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The Power Of Fun
Great brands stem from inspiring ideas. For Shep and Ian Murray of Vineyard Vines, the idea “that everyday should be this good,” became their driving force and motto. By developing a clothing line...
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How Luxury Clothing Brands Are Evolving Into The Future
Generally, luxury or haute couture clothing brands – carry the names of their designers. But, what happens when they are no longer the most important person within the company? Since Ralph Lauren...
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